Plenty of people like to bet on sports, but for those of Native American descent in Washington State, there wasn’t much opportunity to do so. Enter the Kindred Group and Swinomish Tribe, which have teamed up to offer a legal, albeit new, venture: a sportsbook. Thanks to these tribal entities, the much-anticipated completion of phase one of their joint venture agreement signed in October last year is coming to fruition.
Owing to immense work and dedication, their newest creation, Unibet & Swinomish Sportsbook, is up and running to the delight of many fans of Kindred’s brand Unibet and tribal members alike.
In addition to their flagship sportsbook, they are joining forces for a six-year gaming partnership, offering various products and services to the Swinomish community. One of their first projects together, along with the sportsbook, is Swinomish Casino & Lodge, which has opened for a retail operation.
Unibet’s branded kiosks and sportsbook in the lodge allow bettors to wager on their favorite teams and leagues. Over-the-counter betting is also available for customers who would rather speak with a live agent, adding to Swinomish’s reputation as a premier Indian gaming destination.
And that’s just the beginning. A cutting-edge Unibet sports betting lounge awaits, set to make its grand debut later this year.
Kindred enters Washington State with Swinomish Tribe
Triumphant and enduring, Kindred is expanding its reach in the US market, with a presence in three states. Washington, Illinois, and Tennessee are currently home to a number of their top-tier brands, and more are on the way. With an impressive 13 retail launches to their name, Kindred is on a fast track to becoming the category leader in geo where sports betting is currently legal – and apparently, it’s not stopping there. A new chapter has begun for the Washington casino sector and a new wave of vibrant and competitive business opportunities after unveiling Unibet Sportsbook at Swinomish Casino & Lodge.
Kindred Group’s North American vice president, Manuel Stan, is overjoyed to be part of this long-awaited, groundbreaking integration, which has been a long time coming. Excited to begin their retail engagement with the Swinomish Indian Tribal Community, it was only a matter of time before phase one would become a reality. The construction of the spectacular Unibet sportsbook lounge proceeds at a rapid pace, promising to dazzle bettors and the community alike with unparalleled excitement.
Kindred’s grand plans
Like a restless river, Kindred’s grand plans are constantly flowing and evolving, fueled by their unrelenting drive to continue to grow. That’s why we will undoubtedly see more fascinating developments from the gambling operator in North America as it pushes forward and looks to the future. Since the market dynamics are great for a viable betting industry to flourish, the company has made it its mission to embrace this opportunity and ensure that Native American communities are not left behind.
Meanwhile, several regulated overseas markets have opened their doors to Kindred, including Europe, the US, and Australia, where they are already doing business. With nine brands under its belt and a loyal customer base of 30 million active users, Kindred Group is forging its way towards a more widespread presence abroad and, with it, a superior return on investment.
The Bottom Line
Over 2,000 staff members from all over the world make up Kindred Group’s team. In addition to thriving on diversity and fostering international engagement, they also pride themselves on snagging a spot as a member of the European Gaming and Betting Association (EGBA) and landing a listing on the prestigious Nasdaq Stockholm Large Cap. Other accolades include establishing the International Betting Integrity Association (IBIS) in 2005, an international body that protects the integrity of sports, and the list goes on!
